Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when designing your website and make sure that every element appeals to your ideal client.
Photography Marketing Consultant and Photography Business Marketing
As wedding photographers, we get the majority of our inquiries from people looking for a wedding photographer on Google. It’s critical, then, that our websites appear in a search engine’s results.
Although showing up in search engine rankings (called Search Engine Optimization, or SEO) can seem complicated, there’s a few simple things you can do to help improve your chances.
Blog regularly. Google likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Try to blog at least once a week.
Photography Marketing Ideas
If you can’t cut down the tasks you have to do, and you can’t afford to hire someone else to do the stuff you don’t have time for, the only remaining option is to become more efficient at the tasks you are stuck with.
And marketing turns out to be one of those BIG efficiency bottlenecks where photographers are wasting too much time and effort on strategies and tactics that either don’t work, or are just not appropriate for their specific business.
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