Pretty much everyone uses social media to share updates about their lives, but as a real estate agent or broker, are you using these channels to grow and nurture your business? If you answered no, this should be your resolution for 2018. Meet your clients and prospects where they are: online.
One mistake that agents make with social media is only posting home listings. This provides no real value to anyone that isn’t currently in the market to buy a home. You need to share the value-rich content we discussed before on these social channels. Ask your network to engage with you and share their own thoughts in the comments, and be sure to respond when they do.
Property Marketing Consultant and Real Estate Agent Marketing
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
Real Estate Marketing Ideas
Repurpose your articles into video versions of your blog posts. In the age of rich media, video content is more engaging than text articles and still images. Informative profiles, lists, and how-to videos have more chances of going viral than advertising type videos. Make sure to add them to your company YouTube channel.
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