Consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone. Be warned though – taking really great food photos can be tougher than it looks, as lighting is often a key factor.
When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. Google’s Knowledge Graph gathers a large chunk of its info from Google+, so having your business set up on Google+ is a huge bonus, as having your restaurant appear via Google’s Knowledge Graph allows for more prime search real estate (for free)!
Restaurant Marketing Consultant Brisbane
Decide whom you’re trying to reach so that you can map how to get there. Unless you know what kind of customer to target, you’ll have to rely on inefficient, scattershot advertising methods that cost too much and waste your resources. Once you’ve identified your ideal customers, you can plan how to reach them in the most efficient way possible. Social media allow you to target your customers precisely — especially on Facebook.
Restaurant Marketing Strategy, Tips, and Ideas
Too many restaurants care too little about retention, placing much emphasis on outbound marketing and the attraction of new customers, with comparatively little attention paid to keeping the customers they’ve already paid to get.
The Restaurant industry is more competitive than it’s ever been, at every turn and in every way, and differentiation is tough, as competitors can and will eventually mimic your products and ape your pricing. But customer experience and customer service remain fertile opportunities for standing above the mass of competitors.
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