Your potential customers want to hear and see how your current customers are feeling about their experiences at your business.
Your online reputation is extremely important, and this can be a determining factor for consumers who are looking for a new salon. Finding a new stylist can be intimidating, but positive feedback can be the deciding factor when looking at a new salon.
And, consumers are more likely to click on businesses with a high review star rating.
A recent study found that 56 percent of people will click on a business in the local search results if it has positive reviews, even if it’s not the top result.
Make sure you have a steady stream of positive reviews coming in on a regular basis to build up your star rating.
Encourage your happy clients to leave feedback with the exact services they purchased during their visit. This will highlight your team’s skills in reviews, showing consumers that you are good at what you do.
And, when clients mention a specific service, they are adding keywords to their review, giving it some local search marketing power!
Digital Marketing Consultant and Services For Salon
In addition to the typical postings and client interactions you can have on Facebook, Twitter, Google+, Instagram and Pinterest, don’t neglect to view these sites as possible points of sale. For example, your Facebook page can easily become your booking engine – not to mention a great site for incentives and introductory offers. To keep current clients engaged, offer exclusive deals and last minute bookings to those who follow you on Facebook. Have a last minute cancellation? Fill the hole left in your schedule through social.
Salon Digital Marketing Strategy, Tips, and Ideas
Social media is just one of the many tools you have to market your business, and its value comes in its real-time nature. No other marketing tool gives you the ability to truly engage back-and-forth with your clients when they are away from the salon.
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